The Power of Youth Data
Approximately 20% of the Canadian population are children under the age of 18. Is your company ready to meet the expectations of these 7 million individuals now and going forward? MTM Junior looks at the trends shaping the youth of today so you can prepare your business for tomorrow!
There's nothing Jr. About This
The Media Technology Monitor (MTM) is Canada’s premier research product in the area of technology ownership and use. With over a decade of data and information available on how adult Canadians (18+) are interacting with media on traditional and new platforms, we are now expanding our service to include young Canadians as well!
MTM Jr. will focus on the behaviours and activities of Canadians aged 2-17 allowing subscribers to better understand the media consumptions habits of today’s youngest audiences and consumers. Subscribers to the Youth Media Study will have full access to data and reports for maximum usability and impact.
What is the #1 cellphone brand for teens?
Do parents really know what their kids are posting on social media?
How much screen time are toddlers getting each week?
OVER 250 variables to choose from
Netflix or YouTube? iPhone or Pixel? Instagram or Snapchat? Disney or Teletoon? Podcasts or Playlists? MTM Jr.’s youth media study provides subscribers with insights on all things media whether it be on traditional platforms or new, MTM Jr. makes it a breeze to learn it all.
Time spent and frequency with audio, video, gaming and social networking
Online survey of 1500 households with children equally split between Anglophones and Francophones
Respondent level data for approximately 2500 children aged 2-17
Consumption of TV and video services (traditional and online)
Device ownership and use: smartphones, tablets, laptops, wearables, smart speakers
Gaming: game console ownership, online gaming, esports
Social networking: sites and devices used, parental controls
Streaming audio: podcasting, music streaming services, devices used
Streaming video: YouTube, OTT services (ie. Netflix), devices used
Household profile: income, region, household composition, language
Household technology profile: paid TV subscriptions (e.g. cable, satellite), internet access, OTT subscriptions
Consumption of AM/FM radio and audio content
(traditional and online)