The MTM Junior is the first annual youth media survey in Canada. MTM Jr. is a product of CBC/Radio-Canada Research and Analysis.
A variety of questions were asked to an online panel of 1,701 Canadian households split equally among Anglophones and Francophones. Parents answered the first part of the survey which had questions on the technology in the home (ex: TV service, Netflix subscription etc.). The second portion of the survey consisted of questions for the different age categories: children aged 2 to 6, 7 to 11 and teens aged 12 to 17. Parents responded for those children aged 11 years old and under and teens were required to respond to their own set of questions. Of the 1,701 households a total of 2,494 children were contacted. For the teen survey (aged 12 to 17), if the parent refused to provide permission for their teen to respond directly, they were given the option to respond on their behalf. The number of parents responding for teens was 197.
MTM Jr. research was conducted by Ad hoc Research from February to March 2020.
The English MTM Junior covers all regions of Canada, excluding the Territories. The web panel survey was conducted from February 26, 2020 to March 18, 2020. The average length of the survey completed by parents is 15.8 minutes, and the one completed by the teenagers (aged 12 to 17) is 6.8 minutes. The English sample includes 917 households and 1,256 children between the ages of 2-17.
The French OTM Junior covers the province of Quebec and the francophone regions of New Brunswick and Ontario. The web panel survey was conducted from February 26, 2020 to March 18, 2020. The average length of the survey completed by parents is 15.8 minutes, and the one completed by the teenagers (aged 12 to 17) is 6.8 minutes. The French sample includes 784 households and 1,238 children between the ages of 2-17.
Survey responses from the English population were merged with those from the French population to create a national database. The national data was weighted to ensure it is regionally and demographically representative of the Canadian population. The national sample includes 1,701 households and 2,494 children between the ages of 2-17.
The results are weighted by region age and language according to Statistics Canada's most recent Census (2016)
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MTM Jr. is a division of the Media Technology Monitor